Sunny Side Café
Client
Sunny Side Café, İzmir
Work
Brand identity, typography, graphic system
Year
2026 · 6 weeks
Mood at launch
Head over heels
A breakfast spot nobody could remember the name of.
The Brief
Sunny Side had great eggs and a forgettable sign. The brief was one line: make people smile before the coffee does.
The Solution
I built the identity around a single yolk-yellow circle that turns into a plate, a sun and a face, then carried it across menus, cups and the shopfront.
How the project felt
Week 1: hmm. 🤔
Interviews with regulars, a wall of breakfast photos and far too many egg puns.
Weeks 2–5: phew. 😂
Three logo routes, one survivor. Menus redrawn four times until they read in two seconds.
Week 6: love. 😍
New sign up on a Saturday morning. The owner sent a photo of the queue and one heart.