Pepper Pay
Client
Pepper Pay
Work
Brand identity, wordmark, visual language
Year
2026 · 5 weeks
Mood at launch
Feeling cool
A little more personality in everyday payments.
The Brief
Pepper Pay needed a friendly identity that made money feel approachable. The brief was to bring a little energy to a category full of formal language.
The Solution
A rounded wordmark, a pepper-inspired symbol and a fresh mint palette gave the brand a recognisable voice. Simple shapes and clear typography carry the identity across its communications.
How the project felt
Week 1: Chaos. 🤯
Spent a week with the finance team and a pile of crumpled receipts to find out why splitting a bill feels like homework.
Weeks 2–4: Oops. 😅
Wordmark routes, a coin that turns into a pepper and four rounds of app screens before the joke finally landed.
Week 5: Paid. 😍
The first group trip was settled in under a minute. The founders sent a screenshot with six confetti emojis.