Loop Studio
Client
Loop Studio
Work
Brand identity, logo, typography
Year
2025 · 4 weeks
Mood at launch
Playfully confident
An identity built around ideas coming together.
The Brief
Loop Studio needed a visual identity as open and collaborative as its process. It had to feel distinctive while leaving room for the studio’s own work.
The Solution
The connected letterforms became the starting point for a flexible graphic system. Lilac and pink, generous spacing and bold type give every application a consistent rhythm.
How the project felt
Week 1: Dizzy. 😵💫
Studio visits, a shelf of old reels and long talks about what a loop should feel like.
Weeks 2–4: Calm. 😌
Shapes tested in every direction until one finally closed without a visible jump.
Week 5: Repeat. 🥰
The new identity went live on a Monday and the team's intro reel played all day.