Fizz Soda
Client
Fizz Soda
Work
Brand identity, wordmark, graphic system
Year
2025 · 5 weeks
Mood at launch
Ready to celebrate
A small wordmark with plenty of fizz.
The Brief
Fizz Soda called for an energetic identity that could stand out at a glance. The challenge was to capture the feeling of a good time in a simple visual language.
The Solution
An expressive italic wordmark gives the identity its movement. Orange, pink and playful circular forms create a bright system that works across brand communications.
How the project felt
Week 1: Bland. 🧐
Taste tests, shelf photos and one nagging question: why does every soda look exactly the same?
Weeks 2–5: Fizz! 🤪
Label routes, bubble patterns and a can that had to stay readable at thumbnail size.
Week 6: Gone. 😋
The first pallet vanished in a weekend. The team sent a photo of an empty fridge.