Kite Learning
Client
Kite Learning
Work
Brand identity, logo, graphic language
Year
2025 · 6 weeks
Mood at launch
Up for the challenge
An identity that gives curiosity room to grow.
The Brief
Kite Learning needed a welcoming brand for people taking their next step. The aim was to communicate progress with warmth and a sense of possibility.
The Solution
A kite-shaped detail anchors a rounded, approachable wordmark. Warm orange and clear typography create a flexible identity for learning materials and brand communications.
How the project felt
Week 1: Curious. 🧐
Classroom visits, parent chats and a wall of sticky notes about how kids really learn.
Weeks 2–5: Soaring. 😄
Logo kites in every shape and lesson cards redrawn until a seven-year-old could read them.
Week 6: Proud. 🤩
The first class filled in a day. One student drew the logo on her worksheet all by herself.