Atlas Maps
Client
Atlas Maps
Work
Brand identity, wordmark, visual language
Year
2024 · 5 weeks
Mood at launch
Found our direction
A clear direction for a brand about discovery.
The Brief
Atlas Maps needed a visual identity that balanced confidence with curiosity. The brief called for a recognisable mark that worked at both small and large scales.
The Solution
A directional detail within the wordmark creates a compact point of recognition. Blue, strong geometric lettering and a simple visual system give the brand a consistent sense of direction.
How the project felt
Week 1: Lost. 😵
Paper maps, route sketches and an honest talk about why people get lost in good apps.
Weeks 2–4: Focused. 🧐
Pin shapes, map colours and a compass mark that had to survive at 16 pixels.
Week 5: Found. 🥳
Release day. The first review called it the first map that felt friendly.