Bloom Florist
Client
Bloom Florist
Work
Brand identity, typography, graphic system
Year
2024 · 4 weeks
Mood at launch
In full bloom
A floral identity with a little room to bloom.
The Brief
Bloom Florist wanted a distinctive identity that felt personal and warm. The design had to express the care behind the flowers through a few considered elements.
The Solution
Soft serif lettering and a small floral counter give the wordmark its character. Pink, generous space and a restrained visual language make the identity feel welcoming and recognisable.
How the project felt
Week 1: Sleepy. 🥱
Dawn visits to the shop, a lot of petals underfoot and a brief that said less stiff, please.
Weeks 2–4: Oops. 😬
Hand-cut shapes, a wordmark that leans a little and packaging that had to survive the rain.
Week 5: Fresh. 🥰
The first bouquet left with the new tag. The owner pinned the first sketch above the till.